Unlock the POTENTIAL of new or existing products and communications

About Us

Moskowitz Jacobs Inc. (www.mji-designlab.com) and its WEB subsidiary i-Novation Inc. have more than 25 years experience of high level market research. MJI developed Ideamap® technology (based on the principles of experimental designs and proprietary algorithms) which has been successfully used around the world for many Fortune 500 companies (like Ford, General Electric, Citigroup, Hewlett-Packard, Pfizer, Procter & Gamble, and Microsoft) as well as many other companies. We have introduced new research paradigm called "Rule Developing Experimentation (RDE)" in the book Selling Blue Elephants. IdeaMap®.NET is the most widely used RDE tool.

IdeaMap.Net is a SaS application using industry proven Microsoft® technologies such as Microsoft® SQL Server, Microsoft® Server Family and Microsoft® Internet Information Server.