Unlock the POTENTIAL of new or existing products and communications
For list of articles and other research materials, please visit Articles & Research Library section at our corporate website www.mji-designlab.com.
The New York Times
The advantage of this technique Ideamap is that people can’t be politically correct in their responses...[Read more here ...]
The Wall Street Journal
IdeaMap uses statistical concepts such as optimization and variable-regression analysis to find consumers' hot buttons... The technique... cuts through the difference between what customers say and what they do.
Credit Union National Association
[With help of IdeaMap] The first month, the bank acquired 65% of annual predictions for new card applications; the second month, 85%. Overall, the bank and credit card issuer achieved 250% of their annual goal within the first year. [Read more here...]
Ideamap provides a very effective way to reverse-engineer competitors’ marketing by taking images, slogans and phrases from competitor’s brochures and websites ...