Unlock the POTENTIAL of new or existing products and communications


IdeaMap.Net is ideally suited for the client who needs to identify, quickly and inexpensively, the most compelling set of features or messages from a large array of possibilities for new (or existing) products or services.

Applications for IdeaMap.Net:

  • Strong messaging development and product positioning
  • New Product concepts, value proposition testing, rewards and benefits
  • Service ideas
  • Graphical layouts for magazine covers, packages, direct mail offers (using StyleMap version)
  • Competitive intelligence
  • Synthesize truly new product by mixing and matching components from different product categories.

Customer Feedback

Quote From One Of The Top Ten Global Research Organizations About IdeaMap®

"The client is so pleased about the data and has used it in ways we have never seen before.... details

Brand Manager, Fortune 500 Packaged Goods Company

"Pass the word along, the tool is having a BIG impact and I have encouraged numerous managers to use it in their concept / copy development."... details