Unlock the POTENTIAL of new or existing products and communications

Choicemap™

ChoiceMap empowers you to gain a perspective on the business landscape like never before. Understand how both your messaging and competitor messaging drives consumer preferences between the factions. Choice gives you rapid response capability to counter what the competition puts into the marketplace so you not only retain your current customer base, but can also capture incremental market-share. Adjust and optimize your messaging and product features, simulate consumer response and then neutralize the impact of competitor actions - almost instantly.

Note: Now available through full service bureau at Moskowitz Jacobs Inc. Available as self authoring tool in late 2007.

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Customer Feedback

Quote From One Of The Top Ten Global Research Organizations About IdeaMap®

"The client is so pleased about the data and has used it in ways we have never seen before.... details

Brand Manager, Fortune 500 Packaged Goods Company

"Pass the word along, the tool is having a BIG impact and I have encouraged numerous managers to use it in their concept / copy development."... details